This post is in conjunction with IFB Project #91.I had never really focused in on the ideal ways to sustain fashion before. It turns out that in the end I’m rather good at it – most of the time – but that’s because I’m a poor, Alternative, University student that relies on thrifted/second-hand pieces and the occasional splurge piece to give my wardrobe more versatility. As an alternative person it generally comes with the territory: second-hand clothing, thrifting, DIY and independent retailers are introduced to most of us in out transitional years of our style.
It was only thinking about these ‘traditional values’ that it really made me realise how much harm mass marketing “Goth-shops” are doing – less about the derailing of a subculture and more to the destruction of the environment.
|Photograph by dontshoot.me! on Flickr|
Thrifting is greatly practiced throughout the alternative community. Though it’s often started through appreciating the history of Goth it definitely gives you a new lease on clothes. You’re able to get great quality pieces (if you search for them) at a fraction of the price and it’s helping the environment since you aren’t supporting the consistent manufacturing of clothes (whether humane or not) that are usually filling landfills.
Recycle Your Clothing
Typical Goth brands like Hell Bunny, Demonia and Lip Service are expensive, splurge pieces but are they filled with just as much quality as price? I know there have been an increasing number of Fashion Recycle Facebook pages for Alternatives (try saying that five times, fast), like Alternative Buy-Sell-Trade Australia, that resell these pieces almost brand-new.
I personally like to give my old, pricey clothes to good friends that I know will wear them to death and then they will probably past them on once more.
Independent, Small Goth Business
Buying wholesale is brilliant – I understand that. But where exactly is your product coming from? Who’s actually making it? That’s why buying from small, independant stores rather than from mass retailers is great. Particularly in an age when online market-places like Etsy are buzzing with creativity and unique pieces. There are millions of independent alternative jewellery stores all over the internet and all over the planet and to not take advantage of that is just silly.
You guys know I’m a fan of the occasional splurge piece (as outlined and defined here) that will last a long time and is versatile enough to go with most of you wardrobe. Since these will hopefully last a little (scratch that – a lot) longer I consider them sustainable. This goes hand in hand making conscientious fashion decisions instead of splurge-buying things you will never wear.
What do you do to keep your style sustainable? I know a lot of you are way more knowledgeable than I in terms of sustainable fabrics and beauty, so why not school all-of-us a little down in the comments – I’d love to hear!